Yes, you read that right. Seven-tenths of one percent.
As of May 2009, that’s the share of Internet usage that comes from mobile devices, according to MarketShare.com.
Doesn’t seem like much.
Probably not worth doing anything about.
Right?
Or maybe not. Here’s why. This statistic is about general Internet usage, but for your business, let’s focus on the user’s mindset when they access your site.
If someone goes online on their mobile device, chances are very good they have a problem they’re trying to solve, right then.
Maybe it’s a tough problem, or maybe they’re just wondering where you are, or what you offer, or trying to decide if you’re worth a visit.
They’re actively looking for answers, though, or else they’d put their phone back in their pocket and live their life, right?
So the people who find you on mobile are both highly-motivated to find a solution to their problem and on the edge of making a decision.
In a different context, these would be someone standing on the sidewalk outside your store who needs one of the items you sell, but isn’t sure it’s worth walking in to find out whether you carry it. What do you want to show them? Dusty window displays, or a catchy collection of merchandise that tells them a visit is worth their time?
It’s time to stop ignoring mobile browsers. They could be your best source of new customers.
